Strategy is the place where everything starts at Jackson Spalding—no project passes "GO" without a meaningful strategy discussion. We look at strategy through several facets that include current trends, competition, goals and obstacles. That doesn't mean it's overly complicated; in fact, we think the real craft of strategy comes in making the complex, simple but powerful.


The most valuable aspect of strategy is the litmus test it creates. By building a sound strategy, you are establishing guardrails up front, and keep your brand from following the shiny object or the flavor-of-the-month opportunity. Strategy creates focus. Strategy creates accountability. Strategy allows for year-over-year comparisons.


Strategy is foundational to brand planning, and a scale-don't-skip process. Whether you're building a comprehensive campaign from scratch, or just need to strengthen an existing plan, our team can help. Here are a few strategy services we do really well:

  1. Market Research
  2. Ideation
  3. Business Consulting
  4. Audience Personas
  5. Story Mining
  6. Need States
  7. Competitive Analysis
  8. Communication Strategy
  9. Content Strategy