From launching a new product or service to managing organizational change or a reputational crisis, public relations leverages third-party credibility to tell stories your audiences need to hear. A critical piece of the marketing communications cycle, PR assesses the temperature and sets the tone and tempo to help ensure communications success. In our world where anyone with a smartphone and social media account has the ability to report on news, having intelligent, trusted and timely PR counsel is more important than ever. Ensuring you are using the right medium, message and messenger can not only call attention to your brand, but can also keep problems from turning into crises.
WHAT WE DO
Our approach to media relations is not one-size-fits-all. We are focused on the second word in this phrase – relations. We build relationships with the reporters who matter to your brand and work with them to cultivate stories that are accurate and relevant.
While media relationships still matter, influencers are driving ever-more of the conversation, and purchase decisions. We work with the influencers you want to get to know to develop campaigns that work for all budget ranges and span all lifestyles and trends.
Content is still king. Brands are taking back the conversation and their audiences are listening. Whether producing an online publication, blog, YouTube page or website, Jackson Spalding has the journalistic chops and the video/photo production team to make your content perform well and stand out from the rest.
Writing + Editorial
We pride ourselves on hiring and retaining some of the best journalists in the business straight from the news desk. From the highly technical to the wackily creative, our writers have contributed thousands of pieces to consumer, trade, online and electronic forums.
Most businesses are great at communicating externally (especially if they have a good PR team), but many do not know how to communicate with their most important audience—the staff. Our internal communications experts have assisted with internal crisis resolution, executive/leadership change, acquisitions and mergers, rebrands, employee retention and engagement, franchisor to franchisee communications, as well as change management.
Community Relations + CSR
Many brands do not know where to begin when making the all-important strategic decisions of where to give back, get involved or plug-in. Our experience comes from being involved in our communities ourselves and always looking for a better way. We work with our clients to set goals first, then implement tactics to create meaningful results.
- Delta Air Lines
- Toyota / Lexus
- Primrose Schools
- The Coca-Cola Company
- Grady Hospital
- Perdue Farms
- Orkin Residential
- Mattress Firm
- Atlanta Braves
- Children Healthcare of Atlanta
- Mizuno USA