OVERVIEW

Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went right and what could have been better. We help our clients through that process, and the same goes for our team. We are constantly learning from our experiences in every industry.


WHY IT MATTERS

A poorly handled crisis can cripple a brand. It can diminish public trust resulting in loss of market share or even lead to the demise of the entire company. Some important factors affected by a crisis are:

  1. Company Revenue
  2. Talent Retention
  3. Customer Retention
  4. Brand Trust
  5. Internal Leadership Trust
  6. Media Coverage
  7. Social Media Sentiment
  8. Stock Price Impact
  9. Donor Commitment

WHAT WE DO

We have deep experience in a wide range of crisis situations across many industries. Here are a few issues we frequently handle. References are available upon request:

  1. Accusations
  2. Bankruptcy
  3. Corporate Change
  4. Data Security Breach
  5. Disaster Response
  6. Disgruntled Employees
  7. Environmental Impact
  8. Executive Misconduct
  9. Labor Disputes
  10. Leadership Change
  11. Loss of Life
  12. Social Issues

OUR APPROACH

Anticipate

The best time to address a crisis is before it happens. We can audit potential vulnerabilities, build a new crisis communication plan or enhance an existing one.

Analyze

Overreacting to a challenge can create a crisis, while underestimating a crisis can create catastrophe. We help determine if you are facing a reputational challenge or a reputational crisis and plan accordingly.

Advise

As your trusted adviser, we can help you communicate through any tough situation.

Act

We provide support across media relations, digital, speaking engagements, statement development, social media and internal communications. Internally or externally, we can determine the message, the messenger, the tone, the venue, the tools and the timing.

Assess

We monitor the process and determine if adjustments need to be made along the way. When the storm has passed, we help assess how a sensitive matter was handled and make improvements to be even more effective and responsive in the future.


INDUSTRIES SERVED

We’ve handled crisis communications for more than 20 years, and our clients’ privacy always comes first. Here are a few industries we’ve worked in most often:

  1. Banking/Financial
  2. Chemical
  3. Consumer
  4. Education
  5. Entertainment
  6. Faith Based
  7. Food Service
  8. Healthcare
  9. Manufacturing/Industrial
  10. Nonprofit
  11. Pest Control
  12. Real Estate/Construction
  13. Retail
  14. Sports
  15. Transportation