Branding

Branding is that half-second emotional reaction you have to a person, product, service, or most notably – a brand. A brand promise is reinforced in many ways over time, but it all starts with a strong brand foundation.

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  • Purpose + Values
  • Brand Positioning
  • Logos + Visual Identity
  • Messaging
  • Naming
  • EMI Excavation®

Strategy

We don’t do anything without a strategic approach. Strategy establishes the guardrails that keep an organization from diverting to the shiny object or the flavor-of-the-month opportunity. It creates focus. It creates accountability.

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  • Market Research
  • Ideation
  • Audience Personas
  • Story Mining
    • Competitve Ananlysis
    • INtegrated Communications

    Creative

    We think brands are beautiful – or at least they should be. Creative is more than just design at Eminent Media. Our creative teams are obsessive about audiences, and rely just as much on sociology and psychology as we do on style and color.


    • Graphic Design
    • Experimental Design
  • Advertising
  • Print + Multi-Media
    • Art Direction
    • Video + Photography

    Digital

    Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it.


    • User Experience
    • Content Marketing
    • SEO + Search Strategy
  • Interface Design
  • Email Marketing
  • E-Commerce
    • Responsive Websites
    • Social Media
    • CMS Development

    Crisis

    Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went well and what could have been better. We help our clients through that process, and we're constantly learning from our experiences in every industry.

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    • Accusations
    • Bankruptcy
    • Corporate Change
    • Data Security Breach
  • Disaster Response
  • Disgruntled Employees
  • Environmental Impact
  • Executive Misconduct
    • Labor Disputes
    • Leadership Change
    • Loss of Life
    • Social Issues

    Coaching

    You’ve probably heard that most people place ‘public speaking’ above death in their list of fears. We’re changing that. Our coaching and training processes start with a baseline of best practices and 101-type overviews on speaking - on camera, at a podium or at a private engagement.


    • Media Training
    • Speaker Training
  • Leadership Development
  • Interview Preparation
    • On-Camera Simulation
    • Team Building

    Public Relations

    Public relations is communicating with clarity and integrity to critical audiences you want to positively impact over time. We take the long view on building brand reputation.

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    • Media Relations
    • Influencer Relations
  • Content Development
  • Writing + Editorial
    • Internal Communications
    • Community Relations + CSR

    Events

    An event is more than logistics and speeches. It’s about creating an experience that evokes emotion in your audience.

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    • Event Concepting
    • Touchpoint Planning
  • Timeline Management
  • Production Design
    • Vendor Management
    • Audience Engagement

    Paid Media

    We ensure brands’ advertising creative and value-based content are seen by the right audience in the right place at the right time.

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    • Paid Search
    • Native Advertising
  • Print + Outdoor
  • Broadcast + Audio
    • Search Engine Marketing
    • Paid Social

    Measurement

    Eminent Media Inc was founded on the concept of discovering “the better way”. We find the better way by understanding the impact of our work - both successes and failures - and optimizing based on those results.

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    • Data Tracking
    • Dashboards
  • Attribution Modeling
  • Predictive Analytics
    • Audience Segmentation
    • Campaign Optimization