Peer-to-Peer Persuasion

Helping brands tell their story with influencers

OVERVIEW

Influencer relations is the practice of building a relationship(s) — based on shared goals and common values — between a brand and an independent party whose existing digital footprint (i.e. influence) can measurably impact the behavior of your intended audience (i.e. their peers). According to Nielsen, 90% of consumers trust peer recommendations, while only 33% trust traditional ads. This means the messages shared by influencers go a long way, and are therefore a successful way to inspire impactful experiences for your consumer.


OUR APPROACH

We base our approach on what’s best for your brand and campaign. Our team can handle every element of an influencer campaign, or work alongside trusted agencies, talent agents or other networks. Whether one mega influencer, or a dozen micro influencers, no two clients are the same, nor is our influencer approach.


Influencer Success Stories

When influencer marketing is done well, it expands the reach of a brand’s key messages and introduces brands to new audiences, making it a cost-effective, scalable and a trusted means of broadly sharing messages. We’ve achieved this together with clients of all sizes. Here are a few recent examples.


1. Mattress Firm - High Tech Bedroom

Mattress Firm launched a campaign and event to reaffirm their technology credentials to consumers and prove that they curate a selection of sleep solutions with the best technology. In short, they wanted to demonstrate “real innovation and real value.”

The Results

We partnered with Apple co-founder Steve Wozniak, who promoted the event multiple times to his 582k Twitter followers. We also partnered with online influencers Carley Knobloch and Katie Linendoll on multiple blog, teaser and social posts, which resulted in more than 12k Twitter impressions with their 130k+ combined Twitter followers.